corp1

Apple didn't invent ARM (though they invested in it), nor did they invent SoC/SiP designs, nor did they invent unified memory designs.
Instead, they combined these things together in A-series processors and eventually the M1/MacBook Air, which was an absolute home run.
Apple's claim to fame is innovation – figuring out how to apply technology effectively to create best-in-class devices.

Another possible violation of "what happens on your iPhone stays on your iPhone" is enhanced visual search:
https://9to5mac.com/2024/12/30/enhanced-visual-search-shares-your-photos-with-apple-by-default-to-identify-landmarks/